GETJAR GOES SOCIAL
New mobile site features Facebook integration, new portal features,
and a revamped user interface
SAN MATEO, Calif., Apr. 27, 2011 – GetJar, the world’s largest open app store with over 1.5 billion downloads, becomes the first leading app store to fully leverage social media in an app store.
The new portal includes Facebook Connect, which allows users to share their app download activity and comments through wall posts and news feeds. They can also inform friends of must-have apps and what to steer clear of, with “like” and “dislike” buttons.
“Now that users can share apps with their friends on Facebook, recommendations are really a bit old school,” said GetJar’s CEO, Ilja Laurs. “Our recent research clearly showed us that what consumers care about is what their friends are downloading and using, not what we as an app store think they should download.”
GetJar’s recent App Meter survey found that only 21.6 percent of app consumers actually discover apps in app stores. Since discovery continues to be such a big issue for developers and brands, GetJar set out to leverage whatconsumers care about most, the opinions of their friends.
The new site also allows consumers to track their personal downloads with GetJar’s My Apps feature, which consolidates the user’s downloaded app history and makes it accessible for reference.
If consumers still want recommendations or to search for apps on their own, they’ll benefit from GetJar’s new user interface. The new mobile app store interface includes: navigation tabs for fast browsing, improved search to find apps with ease, a Top Apps section to identify popular apps and Just In section for the latest and greatest selection of apps.
About GetJar – GetJar is the world’s largest open app store with over 1.5 billion downloads to date. The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms. The company provides more than 75,000 mobile applications to consumers in more than 200 countries. GetJar is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter@getjar.